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20 years of Journeys Together

From fun trips to heartfelt journeys to see loved ones,
WILLER EXPRESS has been traveling with your memories for 20 years.

We are truly grateful for the wonderful connections we have made with you.

Thank you so much.
Anniversary Sale

Celebrating 20 years with our special Anniversary Sale!

To celebrate our 20th anniversary and inspire your next journey, we have prepared a truly special sale.

Here's to the next 20 years of even more innovative and pleasant travel experiences.

Grab these exclusive prices now and head out on your journey!

  • Sale 01

    Save up to 62%!
    20-Day Limited Sale

    MAX 62%OFF 20days SALE!

    Celebrating 20 years with 20 days of savings.
    A limited-time sale with our deepest gratitude.

    Sale Ended
Our History

20 Years of WILLER EXPRESS:
A Journey Shared with You.

2006

2006

  • Starting out as "WILLER," named after those with a strong "will."Introducing "Premium," the historic first-ever pink bus.

2007

  • Introducing "Relax," our very first original seat.Lower the canopy to create your own cozy, private space.Behind the Scenes
2007
2008

2008

  • Neo Standard, the first model featuring seat tables.
  • Executive, a luxurious hotel lounge-style model and the first to feature seat tables.

2009

  • Business Class, featuring functional designs that support professionals and redefine bus travel for business trips.
  • "Prima," a women-only model featuring a bright floral-patterned seat design.(Evolving into the Sleeper for All in 2011)
2009
2010

2010

  • The Grand Opening of the WILLER Bus Terminal Shinjuku West Exit
  • Theater, featuring private monitors to make travel time by bus even more fun.
  • "Relax Wide," adding a sense of spaciousness to our standard relax seats.
    "Value," perfectly balancing affordable pricing with complete peace of mind.
  • Value Private, featuring individual seats that deliver both comfort and privacy.
  • Cocoon, a Good Design Award-winning model that offers the ultimate private time enveloped in a cocoon.

2011

  • The Grand Opening of the WILLER Bus Terminal Osaka Umeda
2011
2012

2012

  • New Premium, an ergonomically designed model that delivers the ultimate seating comfort.
  • Beaute, a specialized travel space designed to help passengers maintain their beauty routines on the move.
  • "Relax," featuring private monitors and a spacious 9-row seating layout.
  • Star Fighter, the Rideable Attraction Bus

2013

  • The Grand Opening of the WILLER EXPRESS CAFÉ
  • Launched service of "Relax " — the evolved original seat reflecting continuous upgrades across every feature, far beyond just the canopy.
2013
2016

2016

  • The Grand Launch of the Restaurant Bus
  • Comodo, featuring 360-degree personal curtains for a completely stress-free travel experience.
  • Luxia, offering a living room-like relaxation experience embraced by the warmth of natural wood.
  • NL-PRIME, The World's First Official Ingress Bus

2017

  • ReBorn, a shell-shaped seat featuring an optimized environment for restful sleep.Behind the Scenes
2017
2019

2019

  • The Launch of "IKEBUS," an Eco-Friendly Electric Bus Gentle on People and the Planet.Behind the Scenes

2023

  • Prime, featuring a personal smartphone holder within our largest "BIG Canopy."
  • Dome, combining a shell-shaped seat with a canopy to achieve an overwhelming sense of privacy.
2023
2024

2024

  • Elevating WILLER EXPRESS Drivers to the New Title of Highway Pilots.
  • Establishing "WILLER LABO" To Train the Next Generation of Highway Pilots.

2025

  • Crowning the Inaugural Champion at the "Top Gun Contest 2025" to Determine the Elite Highway Pilot
2025
2026

2026

  • The 20th Anniversary of WILLER EXPRESS

The WILLER EXPRESS 20th Anniversary Sale Now Open

Sale Ended
Behind the Scenes of "ReBorn" by the Project Team

Our mission was to create a seat that business travelers—who naturally consider planes and bullet trains—would actively choose. Modern professionals are overwhelmed with information and deeply fatigued. To offer them a true escape, we discarded the traditional concept of a bus and focused entirely on creating the ultimate rest environment.

Through endless trial and error, we perfected every detail: an ultra-thin shell partition to maximize seat width, a seamless electric reclining system, an ergonomically optimized angle for deep sleep, and the ideal cushion firmness.

We named it "ReBorn" so that passengers who board exhausted can experience genuine rest and step off feeling completely renewed. Today, it has grown into one of our most beloved and iconic seats.

The Story Behind the Launch of "IKEBUS"

Launched on November 27, 2019, in partnership with Toshima City, "IKEBUS" operates on two routes, circling Ikebukuro to connect key hubs, parks, and shopping districts.

Created by master railway designer Eiji Mitooka, this unique vehicle embodies a deep commitment to people and the environment. It ensures inclusive travel with a rear electric wheelchair lift and protects the planet as a zero-emission electric vehicle. In times of disaster, it also serves the community as an emergency power hub capable of charging around 2,500 smartphones.

Filled with charm, "IKEBUS" will keep driving forward, bringing energy and smiles to the city.

How the Creators Brought Our Original Seats to Life

It started with a simple, real concern from our female staff: "I don't want anyone to see my face when I'm sleeping or without makeup." To solve this, the "Relax" project was born.

The search for privacy led the team to explore everything from curtains to hair salons, but safety issues kept holding them back. The breakthrough finally came from an unexpected place: a stroller. This was it. The idea was immediately brought to life as the Relax canopy.

Despite initial skepticism and clashes with the seat manufacturer, the massive success of the Relax seat changed everything. Impressed by the results, they became our long-term partner, joining WILLER to redefine travel comfort ever since.